Fernando
Agune

Delivered Salesforce digital transformation programs for large consumer brands, owning each project end to end from estimate and timeline through discovery, development and deployment.

• —Delivered 5+ digital transformation projects on Salesforce with budgets from $100k to $2M, for clients including Foxtel, Sony and Royal Caribbean.
• —Implemented Salesforce Marketing Cloud for Foxtel, migrating over 200,000 customers onto the new platform.
• —Executed a system migration from Marketo to Salesforce Marketing Cloud for Sony.
• —Accountable for the financial health and timely execution of the whole portfolio.

Web and CMS delivery for consumer and sporting brands, running the full project lifecycle from quoting through to deployment.

• —Delivered web- and CMS-based projects for Celestino, Newcastle Knights and KitchenAid.
• —Led cross-functional teams of two to six people, managing budgets from $100k to $1M.

Ran digital campaign delivery and owned the agency’s quality assurance process end to end, across devices, platforms and browsers.

• —Delivered 10+ digital advertising campaigns for Gatorade, Krispy Kreme, David Jones, Foxtel and ANZ.
• —Delivered over 150,000 display media impressions across sites and ad formats for Foxtel and ANZ.
• —Wrote, reviewed and executed the QA plans, producing a QA report for every campaign.
• —Managed a cross-functional team of five.

Delivered new functionality for a telco startup and built its quality assurance capability from nothing.

• —Built and established the QA capability across the business.
• —Recruited, managed and trained a virtual team of six QA analysts.
• —Managed the workload and priorities of eight people including designers and developers.

Client lead on integrated campaign work for global technology and FMCG brands, from relationship and commercial negotiation through to delivery.

• —Delivered 3 national TV campaigns introducing new Nokia handsets.
• —Managed the campaign announcing Microsoft’s acquisition of Nokia.
• —Delivered 20+ campaigns across digital, print, TV and radio.
• —Negotiated fees, contracts and commissions, leading teams of four to eight.

Events, conventions and promotions for enterprise clients — the first place I learned to run logistics at scale.

• —Delivered 5 company-wide conventions for SAP and Syngenta, for more than 10,000 people in total.
• —Helped run the centenary event for 100 years of Japanese migration to Brazil (2008), for over 50,000 people.
• —Managed cross-functional teams of four to twelve depending on project size.